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04

Building a social
network of interest concept

Analog music is back, think vinyl and cassette, but what about tapedecks? They are the coolest machines I have ever seen. The design is brutal, masculine. The sound is outstanding.

A storytelling campaign to connect with a (new) generation of tapedeck lovers and create new business from scratch.

The story begins with buying my first tapedeck, my research, the coolest vintage audio design, product design ideas, new releases on tape and so much more. Have a look at my Instagram page.

Iconic

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