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Beer with a Mexican spicy twist concept

Caramba is a common word used for expressing positive/negative reaction to an event in Mexico. The word Caramba used in this context is more like a surprising taste experience, a pleasant stimulus in your mouth.

Typographically the logo had to be related to Mexican old movie posters.

The colours are based on earthy tones, warm ocher yellow as accent color, the red refers to the dried red jalapeno pepper and the famous green jalapeno pepper.

Because of the budget, the design of the label had to have a simple appearance. 

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