I became a graphic designer out of curiosity: what effect does design have on people and their daily life?

My way of visual communication is telling a story, based on your brand, needs, goals, and your clients. A visual interpretation adds value and meaning to grow your business with the latest technological possibilities.

Every decision shapes the final product! I love to be a part of that process. Creating a strong visual story line, usability, positive experiences and a professional look & feel. 

Tell your story

Branding, identity & logo design

What's the difference?

A Brand is the story wrapped around a product or service. It refers to the perceived image and emotional response to a company. A set of expectations, memories, stories and relationships taken together. It also represents the conversation that customers are having with each other about the company, and how that spreads. They decide to choose one product or service over another. If they feel disconnected, then no brand value exists for that consumer. So get your story straight.

An Identity describes the visual devices used to represent the company. A visual components package that is paired with style guidelines and used as a framework to ensure the corporate image is cohesive and consistent. Visual devices that leverage the brand elements and style guidelines are: stationery, packaging, company cloths, transportation, marketing collateral, advertising, messaging, and digital projects like, websites, apps, games and social media.

A Logo is the visual element that helps customers discover, share and remember a company’s brand. Usually it’s in the form of an icon/mark/symbol, logotype, or combination.

What can I do for you?

DigitaleDiva will develop a new brand, give an existing brand more foundation or reformulate an outdated brand? 

Step 1 getting to know each other and asking the right questions. 
Step 2 define a strategy, develop a strong brand value and guide lines. 
Step 3 create a positive impact for your target group via different media and platforms. 

Dare to be curious, authentic and explicit!

Go to latest branding project
Go to logo design archive

User Interface, Experience & Voice Design

What's the difference?

User interface (UI) is the series of screens, pages, and visual elements like buttons and icons that you use to interact with a device.

User experience (UX) on the other hand, is the internal experience that a person has as they interact with every aspect of products and services and it may be even about off-screen expectations.

The principles: be welcoming, provide options, be obvious and not ambiguous. don’t assume anything, informative, predictable, uncomplicated and precise, provide easy to follow instructions and gently guide users, handle errors respectfully, keep your users in control, one primary action per screen, form follows function, be approachable, natural, unclutter, follow standards, guidelines, conventions and best practices. The best interfaces can inspire, evoke, mystify, and intensify our relationship with the world.

Voice design (VUI) how users interact with voice user interfaces is very different from how they interact with graphical ones. Not surprisingly, their expectations for the interaction are that it be more like communicating than using technology, because they are used to talking to other people, not technology. For example Google Home, Amazone Alexa and Apple Siri.

Principles: easy to navigate, drive users to take action, and reduce constraints in their way, voice interfaces lead users to accomplish tasks with as little confusion and barriers as possible. In the case of voice though, it happens through a seamless conversation. Error handling is an essential component of designing thoughtful voice interactions.

How can users understand the limits and possibilities of a system without any visual cues? The answer is through thoughtful handling of errors. When designing for a voice interface, designers have to expect what users will say. Another important principle of VUI design is anticipating how users will respond, also called designing grammars.

What can I do for you?

DigitaleDiva will develop an UI kit for design and development purposes for your online activities. 

Virtual, Augmented & Mixed reality design

What's the difference?

Virtual Reality (VR) Is a realistic three-dimensional image or artificial environment that is created with a mixture of interactive hardware and software, and presented to the user as a real environment in which it is interacted with in a seemingly real or physical way. Virtual reality literally makes it possible to experience anything, anywhere, anytime. It is the most immersive type of reality technology and can convince the human brain that it is real. Virtual reality requires as many of our senses as possible to be simulated. These senses include vision (visual), hearing (aural), touch (haptic), and more. Properly stimulating these sense requires sensory feedback, which is achieved through integrated hardware and software (also known as inputs).

Augmented reality (AR) Is the integration of digital information with the user's environment in real time. Whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. AR hardware comes in many forms, including devices that you can carry, such as handheld displays, and devices you wear, such as headsets, and glasses. Common applications of AR technology include video games, television, and personal navigation, though there are many other uses as well. Such as overlaying supplemental information like scores over a live video feed of a sporting event. Or the Pokemon Go video game app uses your smartphone GPS signal to detect your location.

Mixed Reality (MR) Refers to the combination or merging of virtual environment together with a real environment where both of them can co-exist together. Sometimes, people also refer to it as Hybrid Reality. In mixed reality, user will be able to navigate through the real world and the virtual environment seamlessly at the same time. The virtual objects will be positioned in the real world space and coordinates. Whenever you moved towards it, the virtual objects will get bigger and vice versa. And whenever you moved around it, you can see the virtual objects from different angles and perspectives. Just like the behavior of real objects. The experience will be like viewing the holograms objects. Furthermore, in mixed reality,  users also able to manipulate the virtual objects as well. Users can interact with their concepts in virtual objects form as if they were exist in front of them.

What can I do for you?

DigitaleDiva will develop mood boards and story lines that suits your brand and target groups. Create a special experience with the latest technology.


Brenda Verhoeven
The Netherlands

+31 (0) 6 187 23 786