Branding, identity & logo design
What's the difference?
A Brand is the story wrapped around a product or service. It refers to the perceived image and emotional response to a company. A set of expectations, memories, stories and relationships taken together. It also represents the conversation that customers are having with each other about the company, and how that spreads. They decide to choose one product or service over another. If they feel disconnected, then no brand value exists for that consumer. So get your story straight.
An Identity describes the visual devices used to represent the company. A visual components package that is paired with style guidelines and used as a framework to ensure the corporate image is cohesive and consistent. Visual devices that leverage the brand elements and style guidelines are: stationery, packaging, company cloths, transportation, marketing collateral, advertising, messaging, and digital projects like, websites, apps, games and social media.
A Logo is the visual element that helps customers discover, share and remember a company’s brand. Usually it’s in the form of an icon/mark/symbol, logotype, or combination.
What can I do for you?
DigitaleDiva will develop a new brand, give an existing brand more foundation or reformulate an outdated brand?
Step 1 getting to know each other and asking the right questions.
Step 2 define a strategy, develop a strong brand value and guide lines.
Step 3 create a positive impact for your target group via different media and platforms.
Dare to be curious, authentic and explicit!